Evolution And Growth Of Category Management In Vending

One of the most important changes taking place in the vending industry is the growing popularity of category management. Many vending operators, including Planet Antares vending operators have already implemented category management in their business operations.

The pattern of using category management has been set by convenience stores, drug stores and supermarkets. Basically, it has become a standard operating procedure for many vending companies. Among the various benefits offered by it, the most important benefit of category management is the increase in creative power of the vending operators.

You will definitely see a change in the relationship between product manufacturers and operators when category management is adopted as a standard practice in your vending business. With the help of marketing data, Antares vending operators will be able to commit to larger volumes of selling products. Of course, they will expect more merchandising support and better prices from suppliers.

Category management has enabled convenience stores and supermarkets to become more organized and less confusing for people to shop in. the same goes for vending machines. Visual appeal is also being emphasized by keeping the top selling products within easy access of potential customers. Most of this is happening due to stronger retailer/manufacture partnerships.

This system will empower Planet Antares vending operators to take a lead role in a proactive and not reactive role in merchandising and marketing. This will set the goals got product suppliers instead of their determining the objectives.

We can expect to see new applications that go beyond the traditional venues with the improvement in reporting tools and technology for vending business. This means a new wave of techniques for the conventional snacks, food and beverages.