Wednesday, March 10, 2010

How To Identify Right Vending Location – Planet Antares tips

Vending is no doubt one of the most easiest and simple business that can be taken up by almost anyone. In fact this is the only business that does not ask for any specific skills or technical knowledge. However, success of this business is influenced to a great extent by Location in which these machines are installed.

Vending machines are generally located in high customer traffic areas like schools, shopping malls, hospitals, offices and any other place with huge customer gathering. The choice of location is in turn dependent on the kind of product you dispense and your target audience. Few tips that can help you in identifying right vending location are:

• Customer Traffic: Try to identify locations which are visited by maximum number of customers. For instance: if you are targeting kids, then try to identify places that are visited by maximum number of kids. It would be beneficial to locate your machine in schools or parks.

• Accessibility: Whenever you choose a location, make sure it is easily accessible to your target audience.

• Visibility: This is something operators need to keep in mind while locating vending machine. There should not be any problem in locating the machine. It is always better to place your machines in places where people wait for some time. For instance you can place your machines near rest rooms or entrance of a hotel or near the reception.

• Transport: You need to restock your machines at times so make sure that it is not too far from your regular vending route.

Operators can themselves identify locations. However, if you are not too sure about this, you can hire a professional locator. Operators can also use flyers for identifying locations. In fact flyers are short, informative pamphlets that spread information about your business and at the same time provides your contact details. Flyers have been proved to be the best methods for gathering information about existing operators, models used by them, products vended by them and other information that may impact the success of your business.

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