Saturday, November 28, 2009

Boosting your vending sales

When you are in vending business, you should keep experimenting with the positioning of your vending machines so that the visibility of your machine to customers increases and an ordinary location changes to an excellent one. Following are some places where you can place your vending machine.
• Next to the entrance
• Next to the exit
• Next to the water fountain
• In front of the rest room
• In the break room
• By the coffee maker
• Next to the other vending machines
• By the receptionist
• Next to the cash register
• Next to the listening station at a music store
• Next to the change machine
• In the waiting area

Changing your product mix”

To know the right product mix in your vending machine can be a challenging task for any business owner. To maximize your profits you need to change your product mix according to the location and preferences of customers in a particular location. Give people what they want. Pay attention to which products are selling and which are not. Replace something which is not selling with other products that might boost your sales. You can also ask customers at a location what would they prefer as a replacement.

Move your underperforming machines to entirely new locations:

Sometimes in spite of best products and mixes the location doesn’t get profitable. In this case experimenting with the location would be a good idea. Just because you think the location is good does not actually mean that the location would be profitable. Some locations simply do not have enough customers or employees who will use a machine to make it worth your time. If changing the product mix doesn’t boost your sales to satisfactory level then it will be foolish to keep the machines at the same location.

Keep your machines clean. Clean them every time that you service them:

Clean vending machines will always sell more products than dirty looking vending machines. An unclean vending machine portrays a bad impression on customers who may think that the machine may have expired products. While a polished and well maintained will draw attention of consumers and the customers will be more confident buying products through such a machine.

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